MALA MADRE
We had the pleasure of working on MALA MADRE, a bold taquería concept inspired by Mexican street culture, vibrant flavors, and a playful contemporary dining experience.
The project develops a visual language that feels raw, expressive, and full of character, inspired by Mexican culture, street food, bold graphics, and spontaneous sharing moments. Visual identity, logotype, brandmark, color palette, typography, packaging, posters, menu design, and digital assets.
Art direction & design: SALTED STUDIO
Project type: Brand identity










MALA MADRE
We had the pleasure of working on MALA MADRE, a bold taquería concept inspired by Mexican street culture, vibrant flavors, and a playful contemporary dining experience.
The project develops a visual language that feels raw, expressive, and full of character, inspired by Mexican culture, street food, bold graphics, and spontaneous sharing moments. Visual identity, logotype, brandmark, color palette, typography, packaging, posters, menu design, and digital assets.
Art direction & design: SALTED STUDIO
Project type: Brand identity












